Released on: August 12, 2008, 8:13 am

Press Release Author: gsi interactive(sm)

Industry: Retail

Press Release Summary: Nick Pahade, president of gsi interactive(sm) - a division of
GSI Commerce Inc. (Nasdaq: GSIC), today announced that Dorian Sweet has joined the
company as vice president/executive creative director.

Press Release Body: GSI Commerce Appoints Dorian Sweet Vice President/Executive
Creative Director of gsi interactive

Sweet Brings Extensive Online Industry Expertise to GSI

KING OF PRUSSIA, Pa., August 12, 2008 - Nick Pahade, president of gsi
interactive(sm) - a division of GSI Commerce Inc. (Nasdaq: GSIC), today announced
that Dorian Sweet has joined the company as vice president/executive creative
director. In this role, Sweet will lead the user experience and design and studio
group. Sweet will report directly to Pahade. gsi interactive, with comprehensive
digital marketing and design offerings, and e-Dialog Inc., a leading e-mail service
provider, comprise GSI's interactive marketing services division.

"Dorian's passion for interactivity and his entrepreneurial spirit embody many of
the values gsi interactive seeks in our people," says Pahade. "He has a unique
ability to foster great ideas that cultivate positive user experiences that are tied
to our clients' business objectives. We are very excited to add Dorian to our
talented team."

As vice president/executive creative director, Sweet will lead all aspects of
strategic design and service offerings that deliver value and drive incremental
revenue for our partners. gsi interactive provides a comprehensive suite of
interactive marketing and design solutions that helps GSI partners drive significant
revenue across multiple channels. Its services include strategic interactive
marketing programs, emerging media, user experience and design, in-house
photography, product content development, and catalog services.

\"This is an interesting time for digital marketing; brand agencies are trying to
shoe horn a unifying message into a fragmented online audience and interactive
agencies are trying to embrace audience fragmentation as a core competency," says
Sweet. "With users out there calling the shots more and more each day, the
opportunity to tie user purchase behavior to brand experience is more real than
ever. gsi interactive has created world class commerce solutions and delivered
results for a roster of brand name clients by taking an in-depth look at experience
design. At gsi interactive, the opportunity to walk the talk of interactive branding
and marketing is truly exciting."

Prior to joining gsi interactive, Sweet was executive creative director at Tribal
DDB San Francisco, a top ten international digital marketing agency. Prior to Tribal
DDB Sweet held key creative roles at itraffic/Agency.com, Modem Media, and
BigYellow. Sweet has launched numerous Web sites, microsites, and online campaigns.
He also led integrated campaigns utilizing television, print, online, and retail
efforts for major brands.

Sweet's work has brought award-winning online solutions to such clients as Clorox,
Miller Brewing Company, GE, Visa, eBay, British Airways, Pepsi, Project (RED), Wells
Fargo, Discovery Networks, Motorola, Kodak, Sears, and 20th Century Fox. He is
recognized as an industry thought leader in creative, rich media, and online video
solutions.

About GSI Commerce
GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable
e-commerce, multichannel retailing and interactive marketing for large,
business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver
customized e-commerce solutions through an e-commerce platform, which is comprised
of technology, fulfillment and customer care. We offer each of the platform's
components on a modular basis, or as part of an integrated, end-to-end solution. We
also offer a full suite of interactive marketing services through two divisions, gsi
interactive(sm) and e-Dialog Inc. (www.e-dialog.com).

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. All statements made in this
release, other than statements of historical fact, are forward-looking statements.
Actual results might differ materially from what is expressed or implied by these
forward-looking statements. Additional information about potential factors that
could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and
other reports and statements filed by GSI Commerce with the SEC. GSI Commerce
expressly disclaims any intent or obligation to update these forward-looking
statements.


Web Site: http://www.gsicommerce.com/index.php/en/t2/?nid=74

Contact Details: gsi interactive(sm)
1075 First Avenue
King of Prussia, PA 19406